do not covet ideas

Motivational author and Saatchi & Saatchi’s Creative Director legend, Paul Arden suggests that you’re alot better off by freeing your ideas and staying hungry for new ones. “Do not covet your ideas. Give away everything you know and more will come back to you” is the title ripped directly from his must-read book It’s Not How Good You Are, It’s How Good You Want To Be.

“You will remember from school other students preventing you from seeing their answers by placing their arm around their exercise book or exam paper.

It is the same at work, people are secretive with ideas. ‘Don’t tell them that, they’ll take credit for it.’

The problem with hoarding is that you end up living off your reserves. Eventually you’ll become stale.

If you give away everything you have, you’re left with nothing. This forces you to look, to be aware, to replenish.

Somehow, the more you give away, the more comes back to you.

Ideas are open knowledge. Don’t claim ownership.

They’re not your ideas anyway, they’re someone else’s. They are out there floating in the ether.

You just have to put yourself in a frame of mind to pick them up.” Paul Arden

the hoarder

Have you ever been astonished by those who’d rather covet their ideas? In a time of mass/instant communication it does seem silly to hoard ideas when they could be brought to fruition. Feel free to express your thoughts on the quote.


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